Timothy M. Bayley, CNC, BS, MS, President & CEO

Timothy Bayley is the founder and President of MedWrite International, Inc. Tim is a seasoned medical communications specialist having actively worked in the industry since 1996. Tim graduated from the University of British Columbia with a BS in Human Nutrition. Tim's obtained his MS in Nutritional Biochemistry from the School of Dietetics and Human Nutrition at McGill University in Montréal, Canada. During Tim's graduate work at a McGill, he collaborated with the Department of Neonatology at the University Cincinnati Medical Center, to study cholesterol synthesis in breast- and formula-fed infants utilizing stable isotopes. Tim held both a part-time faculty position and associate research position within the School of Dietetics and Human Nutrition at McGill before joining I.C. Axon, a world leader in technology-based healthcare communication solutions.

As Senior Medical Writer at I.C. Axon, Tim worked for several years with the Vice-President of Health and Utilization Management for Merck Medco Managed Care L.L.C. (MMMC) to develop multimedia training modules (eg. dyslipidemia, hypertension, gastritis, dyspepsia, peptic ulcer, depression, and asthma) for MMMC Account Managers and Account Executives. Tim also worked with Berlex to develop an oncology training module for Quadramet Sales and Marketing Representatives. Subsequently, as Account Manager he worked directly with MMMC's Vice-President of Proposal Writing and Vice-President of Sales to coordinate and direct the development, production, and installation of a customized electronic proposal authoring system, generating $3.35 million (USD) in revenue.

In 1999 Tim founded MedWrite Montréal (now MedWrite International, Inc.) in Montréal, Québec, Canada. The company now has offices in Stamford, CT. As CEO for this responsive biomedical communications company, Tim has been responsible for ensuring the development and delivery of information products that surpass client expectation. Tim is also responsible for ensuring the company provides unparalleled medical writing, editing and research support to renowned researchers, blue chip and multinational corporations, as well as leading pharmaceutical manufacturers and healthcare providers.

In 2000 Tim moved to Conceptis Technologies in Montréal . As Managing Editor working directly with the World Wide Manager for Plavix Marketing at Sanofi-Synthelabo in Paris, Tim successfully created and delivered atherothrombosis.org at the XXII Congress of the European Society of Cardiology in Amsterdam. As well as assigning news stories to medical journalists and covering scientific congresses himself, Tim worked with faculty to develop international symposia and was responsible for the production and delivery of CME market support materials.

Tim joined PAREXEL MMS in January of 2001. Tim worked on the Cardiovascular Team providing editorial support to the World Wide Atorvastatin Team at Pfizer International in New York. He has been involved in a wide range of projects including Global Speaker Training, congress-related activities including competitive monitoring reports, international plan of action marketing meetings, monographs, slide kits, training programs, presentation development, CME and all aspects of publications program planning and implementation (eg. abstracts, posters, and manuscripts). Tim was Senior Editor for the LIPITOR account. In this role, he was the primary (although not exclusive) editorial contact for the global LIPITOR marketing team and responsible for medical marketing strategy, editorial budget development, content development, the review and quality control of all editorial materials, as well as editorial project/process management.

Tim has presented his research at several international science congresses and also published research papers in numerous peer-reviewed medical journals. Timothy Bayley is a member of the American Medical Writers Association, as well as, the National and International Association of Science Writers.

Dawn M. Aldrian, CMP, Vice-President Global Events

Dawn M. Aldrian, CMP founded MedWrite International's Global Events Division in 2003, to be a cost-effective strategic partner that plans meetings, special events & incentive travel programs for growing companies. Dawn brings with her over 20 years of travel planning experience from groups ranging from 10 to over 6,000 in the areas of consumer products, insurance, automotive, agricultural, utilities, telecommunications and pharmaceutical industries.

The first nine years of Dawn's career began in Milwaukee, WI working for a Marketing & Advertising Firm. Dawn's critical eye for detail, strong organizational abilities, and excellent negotiation skills proved invaluable and was eventually named Director of Meetings & Incentives. Their clients included NAPA Mufflers & Shocks, Kimberly Clark, Wisconsin Electric, Time Insurance, NFL Alumni, Schwarz-Pharma, and Mortgage Guarantee Insurance Corporation. In 1992, Dawn implemented a customized meeting management database that increased efficiencies and improved bottom-line profits.

With a desire for continued growth and challenge, she decided to make a move to Chicago. As the Director of National Accounts, Dawn was responsible for managing the dedicated meetings team for Schering Plough as she personally handled an excess of 160 programs with an average lead-time of one to six weeks. Wanting to fully develop her travel planning and pharmaceutical industry experience, Dawn accepted an Account Manager position with a Medical Communications Company delivering healthcare meetings & congresses for Pfizer, Parke-Davis and Searle.

Over the seventeen years of her career, she has escorted groups to sites all over the world and this experienced increased her contract negotiation skills as well as her knowledge of destinations, hotels, suppliers and venues. Through continuous evaluation of programs & budget strategies, cutting costs and exceeding client expectations became Dawn's forte. Dawn has also focused her career path on staying abreast of industry trends. For example, in 1995, she directed an International Symposium for over 2,000 delegates and world-renowned Nobel laureates that included implementation of a revolutionary concept at that time…Internet registration.

Working with a variety of cultures and people based in many time zones, proved to be an invaluable educational experience. This challenge also enlightened her to the growing need for meeting & incentive travel companies. She decided it was time to capitalize on her proven experience, knowledge and talents and create her own firm.

Dawn's dream became reality in May 1995. In keeping with her cost effective focus, she has created a team of Independent Associates that support meeting and incentive professionals for Global Events. The clientele includes Abbott Labs, Acacia, Command Web, Dura Pharmaceuticals, Grace Construction Products, Manulife Financial, Miller Brewing, Nestlé Purina PetCare Company, Novartis, O'Brien Automotive Group, Pfizer, River Run Computers, Sanofi-Aventis, Schering-Plough, Schwarz-Pharma, Sprint, and Time Insurance.

A. Peter Aldrian, Vice-President Global Strategic Planning

Peter created a strong Marketing Company with five Divisions located in Atlanta, Chicago, Detroit and Milwaukee from 1978 to 1997. He has been developing intrinsic programs for his clients by creating many successful and innovative ideas. His client involvement with 29 Fortune 500 Companies includes developing their Strategic Planning process as well as creating corporate identities, marketing programs, annual reports and advertising solutions. For a majority of these companies Peter has supported product launches at a variety of venues, such as Las Vegas, Orlando, New York, and overseas. For many of these product launches his firm was responsible for Meeting Management, Sales Incentive Programs, and Sales & Marketing Communications. Peter, retiring to focus on a career with his partner, today brings his talents in account services to the wonderful, exciting medical communications industry.

Peter has been educated at the Layton School of Art, Chicago Institute of Design, and is a member of Illustrator and Designers Milwaukee, Advertising and Design Association. Peter is also the VP of NFL Alumni Association, President of Chamber of Commerce Stone Lake, and on the Board of Directors Wisconsin Center.

Christina J. Ansted, MPH, Associate Director, Program Initiatives

Christina J. Ansted, MPH, was recruited from many highly qualified applicants for a position as Associate Director, Program Initiatives for MedWrite International. Ms. Ansted has worked in the field of medical education/pharmaceutical marketing and advertising since 2000. Her introduction to Medical Education came when she began as a Program Manager with IntraMed Educational Group – a division of Sudler & Hennessey. She then went on to work in direct-to-consumer advertising with Lyons, Lavey, Nickel, Swift and eventually to their medical education counterpart, MediVia. Christina's most recent venture in medical education was with Pharmedica Communications in Killingworth, Connecticut.

Christina has an integrated background not only involving medical education, but also in patient care, technology and promotional marketing/advertising. She began her career as a Unit Assistant in the Post Anesthesia Care Unit (PACU) and Surgical Intensive Care Unit (SICU) at Fletcher Allen Healthcare in Burlington, Vermont before heading to New York for a position in academia. At New York University School of Medicine, Christina worked alongside the Chairman of the Department of Dermatology on the management of the department, residents and patient photographic records.

In her professional experience, Christina has had the opportunity to work both on Continuing Medical Education and promotional programs with some of the most high profile clients in the industry, namely Pfizer Inc, GlaxoSmithKline, Forest Laboratories Inc, UCB Pharma & Élan Pharmaceuticals. In addition to building client relationships, she has had the distinct pleasure to work with some of the most influential key opinion leaders involved within such neuroscience therapeutic areas as antipsychotics, antidepressives and migraine treatment.

Uniquely qualified, after completing a Masters of Public Health from New York Medical College and most notably, a recent 2-year endeavor successfully developing physician, key-opinion leader management systems, Ms. Ansted has the acumen and real world experience to handle a myriad of client and project situations. Her responsibilities include account management, new business development, quality improvement and internal operations.

Christina currently lives and works in Madison, Connecticut. In addition to her MPH degree, she holds a Bachelor of Science degree from the University of Vermont, with a minor in applied design, and is also a licensed Master Captain with the United States Coast Guard.

Victoria James, MBA, Vice-President Sales and Marketing

Victoria James believes in establishing relationships based on open communications, trust and the utmost confidentiality. We work closely with our client companies as an extension of their team, learning how they operate, understanding their corporate culture and identifying their specific goals and objectives. This individualized approach with clients and companies ensures long-term relationships and win-win solutions for everyone involved.

Victoria James is a seasoned direct marketer with more than 15 years of industry experience, she has had a successful and accomplished career, holding senior level sales and marketing management positions in companies such as Citicorp Diner's Club, Donnelley Marketing and Litle.net. Victoria is an active member of the Direct Marketing Association, Women in Direct Marketing International and other associations. She can be reached at vjames@victoriajames.com. For more information on this topic, please visit www.victoriajames.com.

Victoria James is affiliated with more than twenty-five industry associations and Direct Marketing Association Councils across the United States. These include The Direct Marketing Association (DMA), Women in Direct Marketing International (WDMI), American Telemarketing Association (ATA), and the Association for Interactive Media (AIM).

Karen Spencer, MS, Creative Director

Karen brings 20 plus years of design and production experience to Spencer Creative Group. Her experience includes corporate identity, print advertising, and marketing communication materials in traditional and new media.

Prior to establishing Karen Spencer Design, Karen served as senior art director for PW Communications, Inc., New York, NY. She has worked on a wide range of accounts including Bell Atlantic, Bloomingdale's, Giant Bear, IBM, The Neuberger Museum of Art, Oxford Health Plans, Pfizer Pharmaceutical, Simon & Schuster, Sprint, and United Hospital Medical Center. Karen Spencer has garnered over 40 awards for her innovative design work from prominent organizations worldwide. She is an active member of the Westchester County Chamber of Commerce where she serves on the Technology Council and is an Ambassador for the Stamford Chamber of Commerce. She previously served on the Board of Directors for the Advertising Club of Westchester. Karen currently advises SUNY Purchase student interns and has been an adjunct professor in graphic design at Elizabeth Seton College. She earned an M.S. degree in Communications Design from Pratt Institute and is a resident of New Rochelle, NY.

Joy Norgard, BSc, MHSc, RD, Global Program Director, New Initiatives

In her work at Providence Health Care, Joy has been part of the multidisciplinary health care team since 1997. She has worked in all areas of dietetic practice, including administrative, acute clinical, community, long term care, and education. She has completed projects for Health Canada, Dietitians of Canada and the BC Heart and Stroke Foundation.

Joy graduated first class with a BSc. in dietetics from the University of British Columbia in 1994. During the completion of a Masters of Health Science degree in Community Nutrition from the University of Toronto, she had the opportunity to explore and understand the health care continuum from point of service delivery to planning and implementation at the provincial and federal level.

Work for Medwrite International has been focused on scientific and editorial assistance, strategic planning, and on site client support during events. Joy lives and works in Vancouver, British Columbia, Canada.